First and foremost, let's address what makes these<a href="https://go.linkby.com/JRZJNLKD" target="_blank"> eyeshadow sticks</a> even worthy of a review. Just like the product's description on Jane Iredale's site, The ColorLuxe Eye Shadow Sticks are true multi-taskers. These rich, cream-to-powder sticks can be used as an <a href="https://go.linkby.com/JRZJNLKD" target="_blank">eye shadow, liner, or highlighter</a>, allowing for limitless creative possibilities. Whether you want to shade, highlight, or define your eyes, these sticks do it all with ease. They're a convenient single product that can serve multiple purposes, which is a significant advantage, especially for those who love to experiment with different looks or need a quick touch-up on the go.

What It Does: A Multi-Tasking Eyeshadow Stick

The second item to discuss is shades. Available in 10 timeless matte and pearl shades, the ColorLuxe Eye Shadow Sticks offer highly pigmented, buildable color. From subtle daytime looks to bold evening statements, these sticks deliver a consistent, vibrant color payoff that can be layered to achieve the desired intensity. The shades are thoughtfully curated to complement various eye colors, making it easy to find the perfect match. For brown eyes, shades like Alabaster and Moonstone are recommended, while green and hazel eyes can pop with Ivy or Bronze. Blue eyes will sparkle with Midnight or Saddle.

Shade Features: Highly Pigmented And Buildable

Jane Iredale ColorLuxe Eye Shadow Stick

"As someone who uses eyeshadow sticks daily, I was more than intrigued to test Jane Iredale's new ColorLuxe Eye Shadow Sticks. And I must say, they impressed me. What I loved most was their smooth, glide-on application. The formula adhered effortlessly to my eyelids without tugging or smudging, likely due to the inclusion of low-melting-point waxes. This feature ensures a comfortable and gentle application, particularly important for the delicate skin around the eyes—and I found that to be true. Additionally, if you love using your fingers to smooth out eyeshadow (like I do), you'll be happy to know the formula is one of the best at blending I’ve come across.
Once applied, the product was set to a velvety-soft powder finish that looked natural and stunning. It stayed put throughout the day, with little to no fallout from morning until about 5:00 PM.
Another feature I loved was the packaging. It's practical and user-friendly, with a built-in sharpener that allows you to maintain a precise tip for detailed work.
All in all, these eyeshadow sticks earn my approval. I’ll probably buy at least one or two more to keep in my makeup bag."

The Review

We're not the only ones obsessed with these new eyeshadow sticks. Here's what a few others have to say about their experiences too.
"I love these new eye brightening shadow sticks!!! They are easy to use and look great on! I will be buying one in every color!" —Kristine B.
"Best eye shadow I have ever tried. LOVE,LOVE,LOVE these!!!! They do NOT hang out in my creases and they are Sooo easy to apply!"—Karen T. 
"The ColorLuxe Eye Shadow stick makes applying eyeshadow quick and easy. For everyday use, Alabaster gives me a natural look. For a more dramatic effect, I add Ivy or Dove Grey as an eyeliner with Rose in the crease. This stick is convenient for travel and lasts until you choose to remove it. Great product!"—Pam B.
"I like the application and how my eyes look. I am an older woman and my creases are not prominent when wearing this makeup."—Susan R.
"So very easy to apply and it seems to be fool-proof. I love the ease with which I can apply this eye shadow without it smudging, smearing, or getting too much on. It is perfect for those of us getting up in years and works equally well for my daughter and granddaughter."—Yolanda C.

What Other Shoppers Are Saying

This content is made in partnership with Jane Iredale, which means we may earn a commission when you shop through these links. However, as always, the products featured on this page still adhere to our guiding principles and data-backed approach.
If you have been a long-time Rank &amp; Style shopper, chances are you have come across a Jane Iredale product or two on our site. Jane Iredale has long been synonymous with clean beauty and high-performance cosmetics, earning a loyal following for its commitment to quality and skin-loving ingredients, as well as a featured spot in our own Top 10 lists. The brand's new <a href="https://go.linkby.com/JRZJNLKD" target="_blank">ColorLuxe Eye Shadow Sticks</a> continue this tradition, offering a versatile and innovative approach to eye makeup that's perfect for beginners and makeup enthusiasts alike. Lucky for all of us, Rank &amp; Style's very own Director of Content &amp; Brand had the opportunity to test one out for herself. Read on to discover all there is to know about Jane Iredale's biggest launch of the year, already gaining traction on TikTok, and get a first-hand review from someone who's tried it.

There's A New Eye Shadow Stick In Town—And It's Going Viral

Product Review: Jane Iredale's ColorLuxe Eye Shadow Sticks

Trashie The Take Back Bag

It's simple. Just buy the $20 bag, fill it with up to 15 lbs of your unwanted clothing and textiles, download the label, and send it back to Trashie for sorting and recycling. For every bag you send to Trashie, you earn $30 in TrashieCash to use on rewards from your favorite brands. Below, shop Trashie's The Take Back Bag to learn more and get started.&nbsp;

How It Works

This content is made in partnership with Trashie, which means we may earn a commission when you shop through these links. However, as always, the products featured on this page still adhere to our guiding principles and data-backed approach.
Did you know that up to 85% of used clothing ends up in landfills? Unfortunately, donation organizations and resale platforms have so much inventory that they often dispose of it through less-than-desirable means—typically exporting it to other countries since it is cheaper to ship it out than responsibly managing the excess inventory in the US. That’s leading to big problems for our environment.
While shopping smarter, shifting from regular fast-fashion buys to a capsule wardrobe, clothing swaps with friends, and rental clothing programs all help; it still isn’t enough. That’s where Trashie comes in.
<a href="https://visit.ws/g/b4iK" target="_blank">Trashie</a> is a business on a mission to reduce garment and textile waste. They are experts in textile recycling and have created a fun, rewarding system to encourage consumers to recycle responsibly with The Take Back Bag.
Ahead, learn how Trashie works and what you can do today to make a better impact with your donation box while also earning some pretty awesome rewards.

Meet Trashie, The Brand On A Mission To Make Recycling Clothes Fun (And Way Better For The Planet)

The New And Improved Way To Recycle Your Clothing

Everlane The Linen Daytripper Shirtdress

WHAT TO LOVE: While they may look delicate, Everlane's Day Glove flats are shockingly durable (see: the review below). Made from pebbled leather, these flats feature a back pull tab, side vents, a rubber sole, and a cushioned footbed.
 PROMISING REVIEW: "I have now purchased four pairs of the Italian Leather Day Glove shoes. They are beautifully cut, higher than most other flats with a really elegant line, and the leather is beautiful and so comfortable. As advised, I went up a size and they are perfect. They are hard wearing and my first pair are now my gardening shoes. Love them. Please never stop making these."

Everlane The Italian Leather Day Glove

<a href="https://www.gopjn.com/t/TEFNS0VFQUVFR0hHSkFFREhLRE0?url=https%3A%2F%2Fwww.everlane.com%2F" target="_blank"><ins>Everlane</ins></a> is a shining example of how successful a brand can be when they commit to sustainability. In addition to partnering exclusively with ethical factories, Everlane focuses on creating high-quality, timeless clothing that can be worn for years to come. Their styles are frequently featured in our denim Top 10 lists, but they also offer a wide range of dresses, blouses, slacks, and even shoes that are suitable for a variety of age groups.

Everlane

Boden Elsa Crinkle Midi Tea Dress

Boden Merino Scallop Cardigan

A family-founded brand, <ins>Boden</ins> is recognized around the world for their hand-drawn patterns and bold silhouettes. If you’ve found yourself wishing that your wardrobe featured more color, you can’t go wrong with one of Boden’s eye-catching midi dresses. That said, the site also caters to the classic crowd, offering staples like oversized tees, slouchy cardigans, and flattering jeans.&nbsp;

Boden

Ann Taylor Cap Sleeve Tie Waist Midi Dress

Ann Taylor Ric Rac Trim Pima Cotton Tee

Sure, <a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=42156&murl=https%3A%2F%2Fwww.anntaylor.com%2F%3Fcid%3DAT_GGL_BRD_Core_MBL_EXT%7CAT_Core%26ogmap%3DSEM%7CRTN%7CGOOG%7CSTND%7Cc%7CSITEWIDE%7CCORE%7CAT_GGL_BRAND_Core_MBL_EXT%7CAT_Core%7Cann%2520taylor%7C6895422404%7C82606488467%26gclid%3DCjwKCAjw3oqoBhAjEiwA_UaLtpagTMiHA7Ygp9M1uDZiVadeHFmLRyoWMI5yq_4lA0orNddYlVFvcxoCQ_AQAvD_BwE" target="_blank"><ins>Ann Taylor</ins></a> was once a brand that catered to fashion-forward career women. However, today, the company’s offerings expand beyond the office. Shop their site for everything from event-worthy statement dresses and stylish linen sets to summer sweaters and straw accessories.&nbsp;&nbsp;

Ann Taylor

J.Crew Juliette Collarless Sweater-Blazer

J.Crew Soleil Pant In Linen

<a href="http://go.rankandstyle.com?id=44078X1145106&xs=1&url=https%3A%2F%2Fwww.jcrew.com%2F" target="_blank"><ins>J.Crew</ins></a> is that brand—the one you’ve been returning to for years and years. But on the off chance you haven’t familiarized yourself with what J.Crew has to offer, let us catch you up: J.Crew’s value comes in the form of quality fabrics (think cashmere and linen) and eye-catching colors. Be on the lookout for their seasonal drops, which often involve their best-selling styles in exciting new hues.

J.Crew

Banana Republic Siena Italian Wool Blazer

Banana Republic Mya Cotton-Linen Cargo Pant

An elevated version of everything you could possibly need is available on <a href="https://gap.igs4ds.net/6Kmb3" target="_blank"><ins>Banana Republic’s</ins></a> website. Whether you’re attending a wedding, planning your outfit rotation for an upcoming vacation, or looking for a suit worthy of your next business meeting, BR has you covered. And why not check out their new home collection while you’re at it?

Banana Republic

Anthropologie The Somerset Maxi Dress

By Anthropologie Puff-Sleeve Smocked Linen Top

If "effortless eclecticism" is an aesthetic that speaks to you, <a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=39789&murl=https%3A%2F%2Fwww.anthropologie.com%2F" target="_blank"><ins>Anthropologie</ins></a> is the shop for you. And while they’re the destination for striking dresses and artistically designed blouses, Anthro’s equally impressive collection of accessories and home goods should not be overlooked.

Anthropologie

AYR The Deep End

WHY PEOPLE LOVE THEM AYR can barely keep these jeans in stock, and it's not hard to see why. The Pop jeans have an all-day comfort fit and feature a slightly cropped length that stops at the ankle so you can show off your shoes.
ADDITIONAL THINGS TO KNOW The Pop jeans come in two washes: Laid Back and Bomba.

AYR The Pop

To quote Vogue, <a href="https://bit.ly/36JtZFx" target="_blank"><ins>AYR</ins></a> is “...like a gift from the denim gods.” AYR is pronounced like “air” and stands for All Year Round, a nod to the versatility of the brand’s designs. One scroll through AYR’s site is all it takes to pick up on the fact that seaside chic is their specialty, but you’ll have no trouble sporting their easy aesthetic in the city and beyond.

Athleta Triumph Hoodie

WHY IT MADE THE LIST These tailored joggers are the perfect solution for any busy-day wardrobe crisis. Made from a Featherweight Stretch material, they feel incredibly light and airy, ensuring maximum comfort whether you're at work, traveling, or running errands. Trust us: You'll love how versatile and comfortable these joggers are, making them the go-to choice for any activity.&nbsp;
DESIGN DETAILS Athleta’s Brooklyn Heights Jogger have a loose fit that doesn't feel too baggy, and the tapered bottom gives them a modern look. The semi-fitted cut is also really flattering and makes them easy to wear with a variety of different tops. And the best part? The cuffs feature a zipper at the ankle, which makes them easy to put on and take off.&nbsp;

Athleta Brooklyn Heights High Rise Jogger

Why not embrace the athleisure epidemic? Especially when <a href="https://gap.igs4ds.net/2AnYD" target="_blank"><ins>Athleta</ins></a> is making it look so good. Focused on designing performancewear for women of all shapes, sizes, and backgrounds, Athleta’s clothing condones comfort and movement above all. Plus, they’re a certified B Corporation, which makes supporting them all the sweeter.

Athleta

Frank & EiIeen Famous Denim Relaxed Button-Up Shirt

Frank & Eileen Wicklow The Italian Chino

<a href="https://bit.ly/40jQ8UA" target="_blank"><ins>Frank &amp; Eileen</ins></a> is a woman-owned, women-led clothing company with Irish roots. The brand believes in using only the finest Italian fabric and insists that every design that comes out of their company is crafted sustainably. In fact, here it is in their own words: “We make the best woven shirts and soft knits in the world—sustainably.”

Frank & Eileen 

Quince Mongolian Cashmere Crewneck Sweater

Quince 100% Washable Silk Skirt

Nice things don't have to cost a lot—that is the idea that <a href="https://www.pjtra.com/t/TUJGR0pFTkJGRkhJSEtCR0ZORUhJ?url=https%3A%2F%2Fwww.quince.com%2F" target="_blank"><ins>Quince</ins></a> was founded on, and boy, are we thankful for that. Silk, cashmere, linen, and leather: All of the finest materials are put to use in Quince’s designs, and most of them ring up under $50. Oh, and did we mention that they also have a collection of fine jewelry that features gold, diamonds, and pearls?&nbsp;

Quince

In case you need to hear it, here’s a reminder: Fashion knows no age. Let the likes of Tracee Ellis Ross (who turns 51 later this year) and Dame Helen Mirren (a stunning 77 years of age) reinstill in you a sense of personal style that, like wine, will only become more refined as time goes on. Because if Viola Davis can turn heads in <a href="https://s3.amazonaws.com/zweb-s3.uploads/ez2/wp-content/uploads/2023/05/GettyImages-1486938527.jpg" target="_blank">vibrantly-colored feathers</a> and sequins on the red carpet at the age of 57, you can definitely sport that new style you’ve been eyeing but have been hesitant to actually try on.
On that note, we hope you’re inspired to refresh your wardrobe this season, because it’s a great time to do it. It’s also the reason why we decided to create a guide of the best online stores where women in their 40s, 50s, and 60s shop regularly. This unofficial list of brands that cater to mature shoppers is better than ever, with new names joining the long-standing lineup of Talbot's, Chicos, Eileen Fisher, Garnet Hill, Karen Kane, and J.Jill. These retailers and brands offer universally flattering and on-trend pieces that are perfect for older women, no matter their style preferences. So, keep scrolling to learn more about these must-know brands and shop a few best-selling styles from each.

Here Are 10 Retailers And Brands To Shop If You're Looking For Stylish Clothing Made For The Mature Woman

The Best Online Shopping Sites For Women Over 50

Noble Panacea The Exceptional Overnight Chronobiology Peel

If you are looking to try just one product from this scientifically backed collection, the Overnight Peel should be it. This peel uses patented OSMV Technology to micro-dose and control the release of AHAs and BHAs, leaving you with renewed, healthy-looking skin when you wake up. The Overnight Chronobiology Peel should be applied once a week before going to bed. First, make sure your skin is clean and dry. Then, use the provided brush to apply an even layer of the product, avoiding your eye area. Wait 5-10 minutes for the product to penetrate before applying your favorite nighttime moisturizer.&nbsp;

Product Spotlight: The Overnight Chronobiology Peel

This content is made in partnership with Noble Panacea, which means we may earn a commission when you shop through these links. However, as always, the products featured on this page still adhere to our guiding principles and data-backed approach.
Noble Panacea is bringing forth a new era of <a href="https://go.linkby.com/QPILIPQQ" target="_blank">anti-aging skincare</a>, promising to transform your skin with the power of natural ingredients and cutting-edge science. This unique line of anti-aging skincare products was meticulously crafted by the 2016 Chemistry Nobel Prize Winner, Sir Fraser Stoddart, who dedicated 50 years of his life to molecular chemistry research. His patented OSMV™ technology, standing for Organic Super Molecular Vessel™, encapsulates active ingredients, is 10,000x smaller than a skin cell, and delivers ingredients deep into the skin for maximum results.
Below, we spotlight one of Noble Panacea's top-performing products: <a href="https://go.linkby.com/QPILIPQQ/Exceptional-Overnight-Chronobiology-Doses-Refill/dp/B0CQRQ7M4Z?maas=maas_adg_4FB8747385373A2E47A74DD1FEA3A89A_afap_abs&ref_=aa_maas&tag=maas" target="_blank">The Overnight Chronobiology Peel</a>. Keep reading to learn more about this skin-enhancing peel and to shop the product for yourself.&nbsp;

The Ultimate Luxury Skincare For Aging Skin—Developed By An Award-Winning Chemist

Get To Know: Noble Panacea

bareMinerals Skin Rescue Pure Moisture Serum

Best For: Hydration
The Skin Rescue Pure Moisture Serum features a dual-patented sensitive skin base formula with 1% PGA + Plant Algae for lasting hydration. This serum helps to repair the skin's barrier function and visibly reduces fine lines and wrinkles for hydrated and radiant skin. According to an independent clinical study, 85% of consumers agree that their skin looked more supple after seven days.

SKIN RESCUE PURE MOISTURE SERUM WITH 1% PGA AND PLANT ALGAE

bareMinerals Skin Rescue Pure Glow Serum

Best For: Brightness
The Skin Rescue Pure Glow Serum is a brightening treatment proven to visibly brighten dark spots and improve skin's radiance without irritation. Formulated with 10% Vitamin C + Rainbow Seaweed, this serum visibly enhances the complexion, reducing the appearance of hyperpigmentation, dark spots, age spots, dullness, and discoloration, resulting in a more even skin tone. After seven days of use, 8% of consumers agreed that their skin looked more radiant.

SKIN RESCUE PURE GLOW SERUM WITH 10% VITAMIN C COMPLEX AND RAINBOW SEAWEED

bareMinerals Skin Rescue Pure Smooth Serum

Best For: Signs Of Aging
The Skin Rescue Pure Smooth Serum contains 5% Niacinamide and Chebula actives, visibly improving skin texture and reducing fine lines and wrinkles, resulting in smooth, rejuvenated, youthful skin. In a study, 93% of consumers reported that their skin looked plump and smooth and that the skin barrier improved.

SKIN RESCUE PURE SMOOTH SERUM WITH 5% NIACINAMIDE AND CHEBULA

This article is sponsored by bareMinerals, which means we received payment and may also earn a commission when you shop through these links. However—as always—the products featured on this page still abide by our guiding principles and data-backed approach.
Chances are you've heard of <a href="https://go.linkby.com/HNLLHFED" target="_blank">bareMinerals</a>, the beauty brand known for its iconic ORIGINAL Loose Mineral Foundation, the first makeup product to actively improve skin, with a formula so pure you can sleep in it. Today, bareMinerals is more committed than ever to providing clean, conscious, skin-improving cosmetics. Their cruelty-free, vegan formulas are clinically proven to improve skin texture and tone instantly and over time, and they’re safe for even the most sensitive skin.
With a clear vision, every product bareMinerals produces is designed with the mindset that the more you wear it, the more your skin improves. So, when we heard about the release of <a href="https://go.linkby.com/HNLLHFED" target="_blank">three new serums</a> from the brand, they were definitely worth reporting on.
Below, read on to discover what there is to know about bareMinerals' new Skin Rescue Serums. Backed by 10 years of research, these potent, sensitivity-minded serums are clinically proven to improve skin from the first drop, without irritation. Whether you're worried about dark spots or dry patches, we have all the information you need to help you choose the right one for your skin type and specific concerns.

These Clean, Targeted Serums Are Clinically Proven To Improve Skin At First Drop

Get To Know: bareMinerals Skin Rescue Serums

PÜR 4-In-1 Tinted Moisturizer Broad Spectrum SPF 20

The 4-in-1 Tinted Moisturizer is a game-changer, blurring the line between skincare and makeup. A Broad Spectrum SPF 20 formula, this product enhances your complexion and preps your skin, protects you from the sun, and boosts hydration. This innovative formula is packed with powerful hydrators and proven correctives, including Sodium Hyaluronate and PÜR's exclusive Ceretin Complex, a unique ingredient designed to help renew the look of your skin.

4-in-1 Tinted Moisturizer

PÜR 4-In-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Powder Foundation 

Achieve smoother-looking skin with our bestselling, multi-tasking 4-in-1 Pressed Mineral Makeup—an all-in-one powder foundation, concealer, powder, and SPF 15 with nourishing skincare ingredients.

4-in-1 Pressed Powder

PÜR Love Your Selfie Longwear Foundation & Concealer

This skincare-infused Longwear Foundation And Concealer instantly helps conceal, correct, and improve the skin’s appearance with flawless-looking coverage in 100 universal shades.&nbsp;

Love Your Selfie Foundation & Concealer

PÜR Cosmetics On Point Tint Creamy Eyeshadow & Primer With Peptides

This age-defying eye treatment and primer with peptides for every skin type transforms into a crease-free eyeshadow for easy application and blending. Wear alone for a natural look or as a primer for long-lasting wear under any eyeshadow.&nbsp;

On Point Tint Creamy Eyeshadow & Primer with Peptides

This lightweight, 2-in-1 multitasking stick helps give cheeks and lips a complexion-boosting, monochromatic pop of color with a sheer, buildable and blendable formula.

PÜR Cosmetics Silky Tint Creamy Multitasking Stick With Peptides

This on-the-go multitasking stick gives cheeks and lips a complexion-boosting, monochromatic pop of color! The lightweight, 2-in-1 Peptide-infused formula seamlessly applies, blends, and melts into skin for a natural, healthy-looking flush to enhance your natural glow.&nbsp;&nbsp;

Silky Tint Creamy Multitasking Stick With Peptides

If you're unfamiliar with the clean beauty brand PUR, it's time to get to know them. They are committed to using clean ingredients and creating formulas infused with skincare, ensuring customers get two-in-one benefits when incorporating PÜR Cosmetics into their daily routine. While skincare-infused makeup is a big trend today, PÜR has mastered this concept over the past 20 years as a brand founded on the importance of dermatologist-backed makeup that also benefits your skin.&nbsp;
Below, we've highlighted five of PÜR’s top-selling, versatile products. Keep reading to learn more about each bestseller, and visit <a href="https://go.linkby.com/SHIOUOGZ" target="_blank">PUR’s website</a> for video tutorials, skin-matching tips, and more.

Skincare-Infused Makeup Is The Next Big Thing—This Brand Has Been Doing It For Years

 Skincare-Infused Makeup From PÜR

TruSkin Longevity Serum

"The first thing that caught my attention about this serum was its milky white texture. I took this as a positive sign because, in my experience, serums with similar textures have always nourished and calmed my skin instead of breaking it down and rebuilding it (like retinol). So far, this one seems to be working just as well. It has a smooth application that absorbs fairly quickly and has no noticeable scent. After each application, my skin has a nice subtle sheen, which I like. My sunscreen and makeup layer over it nicely, making it an ideal solution for daytime use.
All in all, my experience with this serum has been great. I look forward to using it daily and would even recommend it as a gift, thanks to its formula that is good for all skin types and sensitivities."—Beth Zerdecki, Co-Owner and CMO

In partnership with TruSkin, our Co-Owner and CMO tested the brand's recently launched anti-aging serum. Keep reading to learn her initial thoughts and honest product review.
TruSkin, the brand best known for its vitamin C serum, which garnered the attention of celebrities, including Kim Kardashian, and over 140,000 happy shoppers on Amazon, has launched a new retinol alternative, <a href="https://go.linkby.com/QNFNSWKX" target="_blank">The Longevity Serum</a>.&nbsp;&nbsp;
What makes this product launch different? Its messaging: “For Healthy Aging,” adding that it is a serum designed to "slow the aging process of skin cells.” They don’t claim the product will reduce wrinkles or plump the skin. Instead, they want the shopper to know this product is designed to maximize skin health.
Featuring <a href="https://go.linkby.com/QNFNSWKX" target="_blank">Bakuchiol</a>, a botanical retinol alternative renowned for its effective yet skin-friendly benefits, this serum is particularly ideal for those with sensitive skin. Layer in Snow Algae, Lingonberry Stem Cells, and Coffeeberry, and you will have a serum packed with good-for-your-skin ingredients—all for less than $30.
But how well does the formula hold up to its claims? Our Co-Owner and CMO shares her personal thoughts below.&nbsp;

This Beloved Amazon Skincare Brand Just Released A New Anti-Aging Serum—Here's Our Review

Product Review: TruSkin's NEW Longevity Serum

Proven Skincare Personalized Cleanser

This product is an all-in-one solution that serves as a cleanser, toner, and exfoliator. Its gentle and sulfate-free formula effectively removes dirt, oil, and makeup without stripping the skin of its natural oils. It contains green tea extract, a rich source of antioxidants that help protect the skin from environmental stressors. The cleanser also has ginseng extract, which helps strengthen and firm the skin. In my opinion, this is the best facial cleanser I have ever used. Previous formulas I have used either leave my skin dry and stripped of moisture or, if not, the actual cleansing seems ineffective. This face moisturizer balances cleansing and hydrating like no other cleanser I have used.

Personalized Cleanser

Proven Skincare Personalized Day Moisturizer

Introducing a daytime moisturizer that provides comprehensive skin care. Its rich and deeply moisturizing formula contains essential ingredients such as zinc oxide, vitamin E, homosalate, and glycerin to keep your skin healthy, hydrated, and protected from the sun's harmful rays throughout the day. My experience with this day cream has been great. I enjoy knowing I get the benefits of an anti-aging daily moisturizer while protecting my skin from the sun and blue light exposure.&nbsp;

Personalized Day Moisturizer

Proven Skincare Personalized Night Moisturizer

To complete your skincare routine, PROVEN's night cream is exceptional. Its potent blend of active ingredients moisturizes, resulting in a smoother and brighter complexion every time you use it. This might be my favorite product I recieved in my 3-step routine. My personal formula delivers non-greasy but significant moisture to the skin. I look forward to using it every night.&nbsp;

Personalized Night Cream

This Curated Collection is sponsored by PROVEN, which means we received payment and may also earn a commission when you shop through these links. However—as always—the products featured on this page still abide by our guiding principles and data-backed approach.
When it comes to skincare, there is no one-size-fits-all solution. Our skin is unique and requires personalized care to achieve optimal health and radiance. This is where PROVEN comes in. PROVEN is a brand that takes a personalized approach to skincare, <a href="https://go.linkby.com/ASXLXSRO" target="_blank">creating customized products</a> that cater to your unique skin concerns.
PROVEN aims to revolutionize the skincare industry by providing personalized solutions backed by science. That's why PROVEN uses a proprietary algorithm that analyzes your skin concerns, lifestyle, and environment to create a personalized skincare regimen that caters to your specific needs. This means that you get <a href="https://go.linkby.com/ASXLXSRO" target="_blank">customized skincare products</a> that are tailored to your unique skin concerns rather than a one-size-fits-all approach.
So, how does it work? The first step is to take PROVEN's complimentary <a href="https://go.linkby.com/ASXLXSRO" target="_blank">3-minute Skin Genome Quiz™</a>, where you answer questions about your skin concerns, lifestyle, and environment. The quiz considers factors such as age, skin type, skin concerns, and lifestyle habits like technology use, sun exposure, and diet. Based on your answers, PROVEN’s Award-winning AI creates a personalized skincare regimen that includes a cleanser, day moisturizer, and night cream.
Below, we'll take a closer look at each of the three multi-functional products and I will share my experience with each product so you know what you can expect to recieve from PROVEN's complete skincare routine.&nbsp;

Meet The Skincare Brand That Completely Customizes Its Products To Your Unique Skin Concerns

PROVEN: A Personalized Approach To Skincare

<a href="https://amzn.to/3xScZO7" target="_blank"><ins>AMAZON:</ins></a> 4th of July Daily Deals up to 35% off. <a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=42156&murl=https%3A%2F%2Fwww.anntaylor.com%2F" target="_blank"><ins>ANN TAYLOR</ins></a><ins>:</ins> Take 50% off your purchase. <a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=39789&murl=https%3A%2F%2Fwww.anthropologie.com%2F" target="_blank"><ins>ANTHROPOLOGIE:</ins></a> Extra 50% off sale home and up to 40% off decor. <a href="https://gap.igs4ds.net/c/79998/383280/5556?u=https%3A%2F%2Fathleta.gap.com%2F" target="_blank"><ins>ATHLETA:</ins></a> The Semi-Annual Sale: Up to 70% off. <a href="https://fave.co/4bv8tmv" target="_blank"><ins>AURATE:</ins></a> 30% off with code: SPARKS. <a href="https://gap.igs4ds.net/c/79998/383276/5554?u=https%3A%2F%2Fbananarepublic.gap.com%2F" target="_blank"><ins>BANANA REPUBLIC:</ins></a> The Summer Sale: Up to 50% off sale styles. <a href="https://gap.dodxnr.net/jr1J5Z" target="_blank"><ins>BANANA REPUBLIC FACTORY:</ins></a> 50%-70% off everything. Plus, an extra 25% off your purchase. <a href="https://www.dpbolvw.net/click-7170081-13729821?sid=3225&url=https%3A%2F%2Fwww.barenecessities.com%2F" target="_self"><ins>BARE NECESSITIES:</ins></a> Semi-Annual Sale: Up to 60% off. <a href="https://go.skimresources.com?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.bloomingdales.com%2F" target="_blank"><ins>BLOOMINGDALE'S:</ins></a> July 4th Sale: Up to 65% off. <a href="https://dsw.am3t9s.net/oqoZVe" target="_blank"><ins>DSW:</ins></a> Use code GOODBYEJUNE for $10 off $49, $20 off $99, and $60 off $199+. <a href="https://www.pjtra.com/t/TEFNS0VFQUVFR0hHSkFFREhLRE0?url=https%3A%2F%2Fwww.everlane.com%2F" target="_blank"><ins>EVERLANE: </ins></a>The Summer Sale: Up to 70% off. <a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=48142&murl=https%3A%2F%2Ffrankdarling.com%2F" target="_blank"><ins>FRANK DARLING:</ins></a> 15% off all yellow gold with code: SUMMERBUBBLY2024. <a href="https://gap.igs4ds.net/5044b" target="_blank"><ins>GAP</ins></a><ins>:</ins> Up to 75% off markdowns. <a href="https://bit.ly/3OU7AJu" target="_blank"><ins>H&amp;M: </ins></a>20% off your order. Plus, up to 70% sale styles. <a href="https://go.skimresources.com/?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.jcrew.com%2F&xcust=xid:fr1663940563146ada" target="_blank"><ins>J.CREW</ins></a><ins>:</ins> Up to 60% off warm-weather styles with code: JULY. <a href="https://bit.ly/3tkHRyt" target="_blank"><ins>J.CREW FACTORY</ins></a><ins>:</ins> 50-70% off everything. <a href="https://go.skimresources.com?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.wearlively.com%2F" target="_blank"><ins>LIVELY:</ins></a> 50% off sitewide. <a href="https://go.skimresources.com?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.loft.com%2F" target="_blank"><ins>LOFT</ins></a><ins>:</ins> 50% off your purchase. <a href="https://www.awin1.com/cread.php?awinmid=30347&awinaffid=818375&ued=https%3A%2F%2Fshop.lululemon.com%2Fc%2Fsale%2F_%2FN-1z0xcuuZ8t6" target="_blank"><ins>LULULEMON:</ins></a> We Made Too Much: More great finds added. <a href="https://www.kqzyfj.com/click-7170081-15590330?url=https%3A%2F%2Fwww.macys.com%2F" target="_blank"><ins>MACY'S:</ins></a> 4th of July Sale: Up to 60% off top-rated finds. <a href="https://www.anrdoezrs.net/click-7170081-14519783?sid=3225&url=https%3A%2F%2Fwww.madewell.com%2F" target="_blank"><ins>MADEWELL:</ins></a> Up to 70% off with code: COOLDOWN. <a href="https://www.dpbolvw.net/click-7170081-11776348?sid=3225&url=https%3A%2F%2Fshop.mango.com%2Fus%2Fwomen" target="_blank"><ins>MANGO:</ins></a> Summer Sale: Up to 50% off. <a href="https://bit.ly/3mbnQZU" target="_blank"><ins>NEIMAN MARCUS:</ins></a> Take an extra 25% off during The Designer Sale. <a href="https://nordstrom.sjv.io/LXMYm0" target="_blank"><ins>NORDSTROM:</ins></a> New markdowns just added. Plus, the Anniversary Sale preview is live. <a href="https://nordstromrack.sjv.io/0ZVvZM" target="_blank"><ins>NORDSTROM RACK:</ins></a> Up to 65% off summer must-haves. <a href="https://gap.igs4ds.net/b10xm" target="_blank"><ins>OLD NAVY</ins></a><ins>:</ins> Red, White, and Whoa! Sale: Up to 60% off. <a href="https://shop-links.co/civGi288Mlx" target="_blank"><ins>SAKS FIFTH AVENUE:</ins></a> Designer Sale: Up to 60% off. <a href="https://spanx.sjv.io/LXQ21Y" target="_blank"><ins>SPANX:</ins></a> New sale styles up to 50% off. <a href="https://goto.target.com/c/256585/81938/2092?subId1=Shemediacollective--&sharedId=bh.rankstyle28176&u=https%3A%2F%2Fwww.target.com%2F" target="_blank"><ins>TARGET:</ins></a> 20% off women's t-shirts, tanks, and swim. Plus, more 4th of July deals. <a href="https://bit.ly/3L2M2KH" target="_blank"><ins>THIRDLOVE:</ins></a> 25% off sitewide with code: FIREWORKS25. <a href="https://bit.ly/3vBAPwf" target="_blank"><ins>WALMART:</ins></a> Up to 60% off flash deals.

THE BEST WOMEN'S FASHION SALES

<a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=43420&murl=https%3A%2F%2Fbluemercury.com%2F" target="_blank"><ins>BLUEMERCURY</ins></a><ins>:</ins> Up to 30% off SPF with code: SUNNY. <a href="https://go.skimresources.com?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.dermstore.com%2F" target="_blank"><ins>DERMSTORE:</ins></a> Sale on Sale: Extra 10% off with code: EXTRA10. <a href="https://fave.co/2wfWpHT" target="_blank"><ins>LOOKFANTASTIC:</ins></a> 15% off selected beauty with code: 15LF. <a href="https://shop-links.co/ciXbvbamIzp" target="_blank"><ins>LOVELYSKIN:</ins></a> 25% off most brands. <a href="https://shop-links.co/ciwpHgPkIQa" target="_blank"><ins>SPACE NK:</ins></a> 20% off (almost) everything with code: 20OFF. <a href="https://shop-links.co/cjb2JQbixno" target="_blank"><ins>ULTA:</ins></a> Big Summer Beauty Sale: Up to 45% off.

THE BEST BEAUTY SALES

<a href="https://www.bedbathandbeyond.com/" target="_blank"><ins>BED BATH &amp; BEYOND:</ins></a> 4th of July Sale: Up to 50% off 1000s of items. <a href="https://go.skimresources.com/?id=44078X1168413&xs=1&url=https%3A%2F%2Fbrooklynbedding.com%2F" target="_blank"><ins>BROOKLYN BEDDING</ins></a><ins>:</ins> 30% off sitewide. <a href="https://fave.co/3RSePoY" target="_blank"><ins>LULU AND GEORGIA:</ins></a> 20% off sitewide. <a href="https://bit.ly/3aPsNkh" target="_blank"><ins>POTTERY BARN</ins></a><ins>:</ins> 4th of July Sale: Up to 60% off. <a href="https://go.skimresources.com/?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.surlatable.com%2Fhome" target="_blank"><ins>SUR LA TABLE</ins></a><ins>:</ins> 20% off with code: 20OFF. <a href="https://goto.target.com/c/256585/81938/2092?subId1=Shemediacollective--&sharedId=bh.rankstyle28176&u=https%3A%2F%2Fwww.target.com%2F" target="_blank"><ins>TARGET:</ins></a> Up to 40% off home goods. <a href="https://shop-links.co/ciwpRJmCQK6" target="_blank"><ins>THE CONTAINER STORE:</ins></a> Up to 40% off best sellers. <a href="https://go.skimresources.com?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.wayfair.com%2F" target="_self"><ins>WAYFAIR:</ins></a> 4th of July Sale: Up to 70% off. <a href="https://bit.ly/3bHQIls" target="_blank"><ins>WEST ELM</ins></a><ins>:</ins> 4th of July Sale: Up to 60% off. <a href="https://bit.ly/3F3Q7cB" target="_blank"><ins>WILLIAMS SONOMA:</ins></a> Up to 50% off to brands. Plus, an extra 20% off clearance items.

THE BEST HOME SALES

<a href="https://go.skimresources.com?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.carters.com%2F" target="_blank"><ins>CARTER'S:</ins></a> Summer Clearance Event: Starting at $2.99. <a href="https://gap.igs4ds.net/c/79998/383244/5553?u=https%3A%2F%2Fwww.gap.com%2F" target="_blank"><ins>GAP:</ins></a> Up to 75% off markdowns. <a href="https://bit.ly/45DcwLG" target="_blank"><ins>HANNA ANDERSSON:</ins></a> Big Hanna Sale: Up to 60% off. <a href="https://go.skimresources.com?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.jcrew.com%2F" target="_blank"><ins>J.CREW:</ins></a> Extra 60% off sale styles with code: JULY. <a href="https://bit.ly/2Ksur2I" target="_blank"><ins>LANDS' END</ins></a><ins>:</ins> 50% off sitewide, 60% off swim, and an extra 60% off sale. <a href="https://gap.igs4ds.net/b10xm" target="_blank"><ins>OLD NAVY</ins></a><ins>:</ins> Red, White, and Whoa! Sale: Up to 60% off. <a href="https://bit.ly/3BXwVLG" target="_blank"><ins>OSHKOSH B'GOSH</ins></a><ins>:</ins> Summer Clearance Event: Starting at $2.99. <a href="https://go.skimresources.com/?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.childrensplace.com%2Fus%2Fhome" target="_blank"><ins>THE CHILDREN'S PLACE</ins></a><ins>:</ins> Summer Clearance Event: 75% off.

THE BEST KIDS SALES

<a href="https://gap.igs4ds.net/k2JEM?subId3=xid:fr1663940563146jgf" target="_blank"><ins>BANANA REPUBLIC</ins></a><ins>:</ins> The Summer Sale: Up to 50% off sale styles. <a href="https://gap.dodxnr.net/jr1J5Z" target="_blank"><ins>BANANA REPUBLIC FACTORY:</ins></a> 50%-70% off everything. Plus, an extra 25% off your purchase. <a href="https://bit.ly/3ljtlq4" target="_blank"><ins>BROOKS BROTHERS</ins></a><ins>:</ins> The July 4th Sale: 30% off sitewide. <a href="https://bit.ly/339RZxc" target="_blank"><ins>EDDIE BAUER</ins></a><ins>:</ins> 4th of July Sale: 50% off. <a href="https://www.pntrs.com/t/TUJGR0pLRkJGRkhJSEtCR0dJRUpH?url=https%3A%2F%2Fwww.fairharborclothing.com%2Fcollections%2Fmens-tops" target="_blank"><ins>FAIR HARBOR:</ins></a> 40% off all tops. <a href="https://gap.igs4ds.net/5044b" target="_blank"><ins>GAP</ins></a><ins>:</ins> Up to 75% off markdowns. <a href="https://go.skimresources.com/?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.jcrew.com%2F&xcust=xid:fr1663940563146ada" target="_blank"><ins>J.CREW</ins></a><ins>:</ins> Extra 60% off sale with code: JULY. <a href="https://bit.ly/3tkHRyt" target="_blank"><ins>J.CREW FACTORY</ins></a><ins>:</ins> 50-70% off everything. <a href="https://bit.ly/2Ksur2I" target="_blank"><ins>LANDS' END</ins></a><ins>:</ins> 50% off sitewide, 60% off swim, and an extra 60% off sale.

THE BEST MEN'S SALES

If you're anything like us, you could probably use some serious retail therapy after another long week. Lucky for you, tons of retailers just so happen to have excellent sales going on right now, thanks to the summer season. And we're making it super easy to shop them with the list below. From electronics and home goods to fashion and beauty, keep scrolling to shop our definitive guide to the best sales and discounts on the web, and be sure to check back—we update this list weekly. FEATURED DEALS
<a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=42156&murl=https%3A%2F%2Fwww.anntaylor.com%2F" target="_blank"><ins>ANN TAYLOR</ins></a><ins>:</ins> Take 50% off your purchase. <a href="https://gap.igs4ds.net/c/79998/383280/5556?u=https%3A%2F%2Fathleta.gap.com%2F" target="_blank"><ins>ATHLETA:</ins></a> The Semi-Annual Sale: Up to 70% off. <a href="https://go.skimresources.com/?id=44078X1168413&xs=1&url=https%3A%2F%2Fbrooklynbedding.com%2F" target="_blank"><ins>BROOKLYN BEDDING</ins></a><ins>:</ins> 30% off sitewide. <a href="https://bit.ly/45DcwLG" target="_blank"><ins>HANNA ANDERSSON:</ins></a> Big Hanna Sale: Up to 60% off. <a href="https://bit.ly/2Ksur2I" target="_blank"><ins>LANDS' END</ins></a><ins>:</ins> 50% off sitewide, 60% off swim, and an extra 60% off sale. <a href="https://bit.ly/3L2M2KH" target="_blank"><ins>THIRDLOVE:</ins></a> 25% off sitewide with code: FIREWORKS25. <a href="https://shop-links.co/cjb2JQbixno" target="_blank"><ins>ULTA:</ins></a> Big Summer Beauty Sale: Up to 45% off. &nbsp;

Summer Sales Are Heating Up—Here’s Our Roundup Of All The Best Deals To Shop Now

Rank & Style's Sale Guide

Madewell Signature Oversize Button-Up Shirt

Nordstrom

Mother The Hustler Frayed Ankle Jeans

Supergoop! Unseen Sunscreen Jumbo + Go Set

Thread & Supply Sweatshirt Pocket Shacket

Nordstrom Mary Jane Flat 

Beis The 21-Inch Carry-On Roller

Varley Acadia Ottoman Knit Half Zip Pullover

On Cloudmonster Running Shoe

Levi's '90s Denim Trucker Jacket

Longchamp Large Le Pliage Recycled Nylon Tote

Pura x Capri Blue Best Sellers & Pura 4 Smart Fragrance Diffuser & Refill Set

FP Movement By Free People All Star Sweatshirt

Natori Pure Luxe Underwire T-Shirt Bra

Necessaire The Body Wash Duo

Nordstrom Bliss Throw Blanket

Madewell The Perfect Vintage Patch Pocket Wide Leg Jeans

Oribe Dry Texturizing Spray Duo

Hydro Flask 28-Ounce All Around Tumbler

Free People Get Your Flirt On Shorts

Caslon Chambray Button-Up Shirt

WHY PEOPLE LOVE IT: Spanx has been producing comfortable and flattering wardrobe staples since 2000, so it's no surprise that the Air Essentials Crew Neck Dress has a nearly 5-star rating and lots of reviews praising its cozy, functional design.
WHAT ELSE: This lightweight, silky-soft dress is slightly oversized, so order a size down if you want a more true-to-size fit.

Spanx AirEssentials Crew Neck Dress

Take Note, This Is What Our Staff Is Planning To Buy During The Nordstrom Anniversary Sale

Nordstrom Anniversary Sale Staff Picks

<div><img alt="Image credits: julepbeauty" src="https://staging.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2F87131d19-8e08eeac-large-hero-image-template-(45).png&amp;w=640&amp;q=75" height="500" width="500"/><div>There comes a point in time when our makeup routines need an update. As we age, our bodies call for unique product formulations that cater to our skin's specific needs. Take eyeliner as an example. After years of squinting, smiling, and eyebrow-raising, our skin begins to change—most notably, the skin around our eyes. Due to natural occurrences, the products and techniques relied upon throughout the years don't offer the same results they once did, especially when it comes to eyeliner. That's why we searched the internet high and low to find only the best eyeliners for <a href="https://www.rankandstyle.com/articles/online-shopping-sites-for-mature-womens-clothing" target="_blank">older women</a> that promise not to tug or crease in wrinkles and deliver the same look they once loved.
While we can't stop the clock, investing in quality products keeps our skin looking its best as it <a href="https://www.rankandstyle.com/top-10-list/best-blush-for-mature-skin" target="_blank">matures</a>. This is when making the proper beauty swaps becomes absolutely necessary. Where aging skin is concerned, it's important to find an eyeliner that is long-lasting, gentle, and won't tug or crease upon application. You can trust that these tools won't feather or fade in crow's feet, fine lines, and wrinkles. From silky gel formulas and water-resistant liquid liners to smudge-proof creamy pencils, the best eyeliners for women over 50 are sure not to disappoint.&nbsp;
How We Found The Best Eyeliners For Aging Eyes
With the countless formulas the beauty world has to offer, finding the perfect <a href="https://www.rankandstyle.com/browse/beauty/cosmetics-makeup/eyes/eyeliner" target="_blank">eyeliner</a> can require quite a bit of digging. Lucky for you, our algorithm has already found and ranked each one for you based on user reviews, editorial recommendations, best-seller lists, and more. Loved for their creamy textures that effortlessly glide across the lid and long-lasting staying power, you'll soon learn why reviewers with mature skin have dubbed these non-tug eyeliners as their favorites—keep scrolling to discover the Top 10.
</div></div>

The Best Eyeliners To Buy For Aging Eyes That Won’t Tug Or Crease In Wrinkles

Top 10 Eyeliners For Aging Eyes

<div><img alt="Image credits: tarte" src="https://staging.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2F01863f86-4764ebb7-large-hero-image-template-(9).png&amp;w=640&amp;q=75" height="500" width="500"/><div>“I woke up like this” isn’t just a mantra bestowed onto us by a certain Queen Bey. It’s also a lifestyle. Pulling off an aesthetic that looks as though it requires literally no effort and is somehow still camera-ready does, in fact, require effort. Your outfit—or that thing you “just threw together”—probably combines the comfort of sweatpants, the chicness of a power suit, and the classic vibe of a denim jacket. Your hairstyle—or the “bedhead” you woke up with—is a carefully put-together messy bun or ponytail. And your <a href="https://www.rankandstyle.com/top-10-list/best-makeup-primers" target="_blank">makeup</a> is probably “no-makeup makeup,” otherwise known as very light coverage, a few layers of <a href="https://www.rankandstyle.com/top-10-list/best-brown-mascara" target="_blank">mascara</a>, lip balm, and the ultimate secret weapon for convincing everyone that you actually got eight hours of sleep: eye brightener makeup.&nbsp;
It’s not eyeshadow, and it’s not exactly <a href="https://www.rankandstyle.com/top-10-list/best-waterproof-eyeliners" target="_self">eyeliner</a> either, but it deserves the spotlight just the same. Eye brightener is a niche product—a translucent, nude-like powder or pencil that makes your eyes look as if they’re straight out of a makeup ad: bright, wide, and full of dimension. In other words, effortless. Still, you don’t necessarily need concealer or other eye products to reap the benefits of a brightening pencil. Read on for our top tips.
How To Use An Eye Brightening Pencil
Eye brightener should be applied the same way you would an <a href="https://www.rankandstyle.com/top-10-list/best-powder-eyeliners" target="_blank">eyeliner</a>: just under or directly onto the lower lash line, depending on your level of <a href="https://www.rankandstyle.com/top-10-list/best-eyeliner-for-sensitive-skin" target="_self">sensitivity</a>. If you want to draw less attention to that area, use a small angled brush to blend out and diffuse the line, which will add more dimension and blend seamlessly into your overall complexion. If your end goal is a bolder makeup look, eye brightener also makes an excellent primer for eyeliner by enhancing the top color. To top it all off, eye brightener can also double as a brow illuminator when you want to lift and define your arches. Simply outline the bottom end of your brow and use a brush to blend it out for a natural-looking highlight.&nbsp;
If you want to add an eye brightener to your routine for the first time, you probably aren’t sure where to start your search. Lucky for you, we’ve gathered the best eye brightener pencils out there, keeping price and user-friendliness at top of mind.
How We Found The Best Eye Brightening Pencils
As always, we compiled this list by consulting our ultra-smart and unbiased algorithm, a proprietary tool that picks products by analyzing a range of data like editor reviews, expert recommendations, and social media buzz. Brighter days are ahead—literally. Keep scrolling for the must-know details on these top-rated pencils.
</div></div>

This Product Is Like An Instant Eye Lift—Here Are The Internet's Favorites

Top 10 Eye Brightening Pencils

<div><img alt="Image credits: nordstrom" src="https://staging.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Ff1c65994-b9d6176e-large-hero-image-template-(19).png&amp;w=640&amp;q=75" height="500" width="500"/><div>If you're lucky enough to have made it to beauty <a href="https://www.rankandstyle.com/collections/trending-tiktok" target="_blank">TikTok</a>, chances are you haven't been able to take a single scroll through the social platform without seeing someone swipe on a bold line of powder eyeliner. Also referred to as "cake eyeliner" or "water-activated eyeliner," powder eyeliners are the <a href="https://www.rankandstyle.com/top-10-list/best-eyeliners" target="_self">eyeliners</a> of the moment, and pencils, pens, and gels seem to be a thing of the past.
But like many TikTok trends (we're looking at you, <a href="https://www.rankandstyle.com/top-10-list/best-yoga-pants-2020" target="_blank">yoga pants</a>), powder eyeliner is actually nothing new. In fact, it's long been a staple in the beauty bags of makeup artists and influencers everywhere, and for good reason. Similar to pressed shadows but usually more pigmented, powder eyeliners are some of the most versatile formulas in the game. Mixed with a bit of water, they turn into creamy liquids that dry down with a stunning matte finish. Used dry, they can serve up a soft, smudged look or a more sultry smoky eye. To top it all off, they usually work well as <a href="https://www.rankandstyle.com/top-10-list/best-eyeshadow-palettes-for-fall" target="_self">eyeshadows</a> and brow definers too.
Whether you're looking to try out the trend or have long been a powder-liner devotee, take a look at the list below. We're bringing you a roundup of the absolute best powder eyeliners you can get your hands on, from $6 drugstore duos to splurgy compacts destined to become daily essentials.
How We Found The Best Powder Eyeliners
Here at Rank &amp; Style, we don't mess around when it comes to product recommendations. In fact, we use a data-driven algorithm that factors in things like best-seller lists, editorial mentions, and rave reviews to ensure that everything we recommend truly is the best of the best. Scroll on to see the 10 powder eyeliners that made the cut.
</div></div>

This Eyeliner Formula Is Trending—Here Are The Internet's Top Picks Worth Adding To Your Cart

Top 10 Powder Eyeliners

<div><img alt="Image credits: bobbibrown" src="https://staging.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2F5ee8bac0-019f1ae3-large-hero-image-template-(32).png&amp;w=640&amp;q=75" height="500" width="500"/><div>Eyeliner is one of the most versatile <a href="https://www.rankandstyle.com/top-10-list/best-eyeshadow-sticks" target="_self">makeup products</a> on the market. Whether you want a <a href="https://www.rankandstyle.com/top-10-list/best-serum-foundations" target="_self">no-makeup-makeup</a> look or full-on glam, the right one can take you there with a single sweep. Thanks to an ever-growing amount of formulations and consistencies, there are endless possibilities when it comes to eyeliner.&nbsp;
There are three main types of liners, starting with pencils—the most forgiving type and almost exclusively reserved for the upper eyelid and waterline. Contrastingly, liquid liners deliver bold, intense shapes and precise lines, while gel liners provide a mix of precision and intense pigment. No matter what variation of eyeliner you prefer, the formula should be long-lasting and—most importantly—right for your eyes.
How We Found The Best Eyeliners
Finding the perfect eyeliner is no easy task. Lucky for you, we’ve used our unique algorithm that factors in best-seller lists, user reviews, and editor picks to round up a list of the 10 best eyeliners on the market. Ahead, we're giving you the lowdown on the 10 best eyeliners for every eye shape, makeup look, and skill level so you can find your new go-to. With pencil, gel, and liquid options to choose from in countless shades and finishes, you’re sure to find the perfect one for your routine. Keep scrolling to shop the best eyeliners money can buy.
</div></div>

The Internet’s Guide To Finding The Perfect Eyeliner

Top 10 Eyeliners

<div><img alt="Pool-Friendly Eyeliners That Won&#x27;t Strain Your Budget" src="https://staging.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Flists%2Fd%2Fdrugstore-waterproof-eyeliners_16K7B0P.jpg&amp;w=640&amp;q=75" height="500" width="500"/><div>Just because the warmer weather and sunshine is giving you all the reasons to run to the pool, doesn't mean your eye makeup has to. <a href="https://www.rankandstyle.com/browse/beauty/drugstore/makeup">Drugstore makeup </a>has long been the secret weapon in many makeup junkies' cosmetic bags—and for good reason. Several of the most trusted drugstore makeup brands have become go-tos for perfecting multiple beauty looks without breaking the bank. As <a href="https://www.rankandstyle.com/browse/beauty/cosmetics-makeup/setting-spray-powder">setting spray and finishing powder</a> become more important during the next few seasons than any other time of the year, ensuring your makeup is locked in place is crucial. Wink without worry with the help of our favorite waterproof eyeliners under $10. We’ve used our data-driven algorithm factoring in best-selling buzz, editorial selections, and real user reviews to create a vetted list of the best drugstore waterproof eyeliners that won't let you down or strain your budget. Our science-backed products hail from affordable brands including Neutrogena, Rimmel, L'Oreal Paris, and NYX, so you know the glam is guaranteed. Shop with confidence when you explore the below Top 10 drugstore waterproof eyeliners.&nbsp;Opening image: @maybellineLove our 10 Best Drugstore Waterproof Eyeliners? Just wait till you see our 10<a href="https://www.rankandstyle.com/top-10-list/best-drugstore-dark-spot-correctors"> Best Drugstore Dark Spot Correctors</a>!</div></div>

Pool-Friendly Eyeliners That Won't Strain Your Budget

Top 10 Drugstore Waterproof Eyeliners

<div><img alt="The Best Eyeliners That Cause Zero Irritation" src="https://staging.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Flists%2Fe%2Feyeliner-for-sensitive-skin_o8V9EaH.jpg&amp;w=640&amp;q=75" height="500" width="500"/><div>Tired of your<a href="https://www.rankandstyle.com/browse/beauty/cosmetics-makeup/eyeliner"> eyeliner</a> always irritating and drying out your eyes? You’re not alone! There’s no makeup problem more frustrating than an eyeliner that causes continual blinking throughout the day. Today our list outlines some no-nonsense eyeliners that will leave your liner where it belongs and your eyes<a href="https://www.rankandstyle.com/top-10-list/best-moisturizers-for-sensitive-skin"> irritation-free</a>. Whether you’re a contact-wearer or have extremely sensitive eyes, these top-rated eyeliners are ideal for anyone with delicate under-eye skin. Read on to find your perfect match and discover the best eyeliners to wear for all-day comfort! Opening image: @tartecosmeticsLove our 10 Best Eyeliners for Sensitive Skin? Check out our 10 <a href="https://www.rankandstyle.com/top-10-list/best-moisturizers-for-sensitive-skin">Best Moisturizers for Sensitive Skin</a> for more top-ranked finds!</div></div>

The Best Eyeliners That Cause Zero Irritation

Top 10 Eyeliners for Sensitive Skin

<div><img alt="The Top Eyeliners For Withstanding Sweat and Water" src="https://staging.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Flists%2Fw%2Fwaterproof-eyeliners_kCBEKmY.jpg&amp;w=640&amp;q=75" height="500" width="500"/><div>Nothing ruins a look faster than when your carefully placed<a href="https://www.rankandstyle.com/browse/beauty/cosmetics-makeup/eyeliner"> eyeliner</a> starts to melt onto your upper lids or into your under-eye concealer all because it gets a little warm outside. So, before the summer really hits we want to propose a few solutions. We used our unique algorithm to seek out the best waterproof eyeliners that won't ruin your beauty look at that upcoming pool party. Because we don’t think you deserve to live in fear of flaking or smudged <a href="https://www.rankandstyle.com/browse/beauty/cosmetics-makeup">makeup</a>. This list is comprised of gorgeous, saturated eyeliners, designed to last from morning to well into the night. With liquid formulas, creamy crayons, and luxurious pencils, you’re going to want to snatch up all of these options. In colors like your basic black, fun metallics, and interesting brights, there’s practically a new shade for every day of the year. Playing with makeup is fun, especially in warmer months when pops of color become the norm so don’t be afraid to rock a bold eyeliner this summer! We’ve got you covered with these Top 10 waterproof eyeliners. Opening image: @MarcJacobsBeautyDid you like our 10 Best Waterproof Eyeliners? Then you’ll love our 10 <a href="https://www.rankandstyle.com/top-10-list/best-waterproof-mascaras">Best Waterproof Mascaras</a>!</div></div>

The Top Eyeliners For Withstanding Sweat and Water

Top 10 Waterproof Eyeliners

<div><img alt="The Best Colored Eyeliner For Mastering Any Eye Look" src="https://staging.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Flists%2Fc%2Fcolored-eyeliners_Eoqnhnk.jpg&amp;w=640&amp;q=75" height="500" width="500"/><div>What we love most about <a href="https://www.rankandstyle.com/browse/beauty/cosmetics-makeup">makeup</a> is that it’s fun, and now that colored eyeliners have staged a comeback, we’re pumped! With spring here, we can put away our beloved dark hues and calming neutral shades in favor of these eye-catching bright and vivid colors! We found the Top 10 colored eyeliners by using our data-driven algorithm (of course) and you can bet we’re going to try them all. The entire spectrum of the rainbow is on display with these luxe <a href="https://www.rankandstyle.com/browse/beauty/cosmetics-makeup/eyeliner">eyeliners</a>, all in effortless and smooth formulas. Created in metallic, glitter, and matte finishes, you can mix and match these highly pigmented eyeliners from now until the end of summer. Whether you choose rock ‘n’ roll gunmetal, pink glitter, or bright turquoise, you’re going to look knockout gorgeous when you try these on (and by that, we mean even more than usual!). So pick your favorite color and be bold this season! Opening image: sephora.comLove our 10 Best&nbsp;Colored Eyeliners? Check out our 10 <a href="https://www.rankandstyle.com/top-10-list/best-illuminating-primers">Best Illuminating Primers</a> for more top-ranked finds!</div></div>

The Best Colored Eyeliner For Mastering Any Eye Look

Top 10 Colored Eyeliners

<div><img alt="10 Best-Selling Gel Eyeliners Loved For Their Buttery Smooth Formulas" src="https://staging.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Flists%2Fg%2Fgel-eye-liners_WgKN1UN.jpg&amp;w=640&amp;q=75" height="500" width="500"/><div>If you haven’t been introduced to the wonders of a gel eyeliner yet, let’s break down the benefits of this <a href="https://www.rankandstyle.com/browse/beauty/cosmetics-makeup">makeup</a> product. Gel liners use their highly-pigmented, quick-drying formulas to create looks that last all day and make an impression. Either in a pot or pencil format, gel eyeliners are easy to apply with just one swipe. Grab your favorite angled or fine tip brush, depending on the look you’re going for, and create a sharp line that won’t crease or smudge and looks seamlessly applied. If you’re looking for sharp, dramatic eyes that pop then gel eyeliner is your friend. Many gel eyeliners are also waterproof, making them even better at withstanding any elements thrown your way throughout the day (we’re looking at you, allergy-ridden eyes!). Ahead, we’ve rounded up the best gel eyeliners available to shop. Whether you prefer the brush and pot combo or you want to stick to the classic pencil liner, all of these gel <a href="https://www.rankandstyle.com/browse/beauty/cosmetics-makeup/eyeliner">eyeliners</a> fit the bill for high-quality, long-lasting liners. Shop our 10 best gel eyeliners to find your new favorite.&nbsp;Opening image: @BobbiBrownDid you enjoy our 10 Best&nbsp;Gel Eye Liners? Just wait till you see our 10 <a href="https://www.rankandstyle.com/top-10-list/best-curling-mascaras">Best&nbsp;Curling Mascaras</a>!</div></div>

10 Best-Selling Gel Eyeliners Loved For Their Buttery Smooth Formulas

Top 10 Gel Eyeliners

<div><img alt="Create The Perfect Cat Eye With Any Of These Top-Rated Liquid Eyeliners" src="https://staging.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Flists%2Fd%2Fdrugstore-liquid-eyeliners.jpg&amp;w=640&amp;q=75" height="500" width="500"/><div>Liquid eyeliner is a makeup bag must-have. With the flick of a wrist, you can instantly transition your look from day to night or channel your inner Audrey Hepburn with a classic and chic cat eye. Looking to add a new one to your collection? We’ve got you covered. Using our unique algorithm that bases its selections on top beauty resources, best-selling products, and reviews from the biggest makeup junkies, we’re bringing you a list of the best liquid eyeliners you can buy. With a variety of brush styles, shades, and formulas, there’s a perfect liquid eyeliner for everyone. Bonus: Most of the products on this objective list are celebrity makeup artist favorites and are comparable to expensive, high-end liners. Have we mentioned the best part? You can find each one of these gems on the shelf at your local drugstore, and you won’t have to spend more than $10 for any of them. Score!&nbsp;Opening image: @revlonDid you like our 10 Best&nbsp;Drugstore Liquid Eyeliners? Then you’ll love our 10<a href="https://www.rankandstyle.com/top-10-list/best-drugstore-mascaras"> Best Drugstore Mascaras</a>!</div></div>

Create The Perfect Cat Eye With Any Of These Top-Rated Liquid Eyeliners

Top 10 Drugstore Liquid Eyeliners

<div><img alt="Master A Sultry Smokey Eye With These Outstanding Kajal and Kohl Liners" src="https://staging.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Flists%2Fk%2Fkajal-and-kohl-eyeliners_2.jpg&amp;w=640&amp;q=75" height="500" width="500"/><div>Smoky-eyed girls, your eye game is about to get a lot more dramatic. Taking a page from ancient days, we’re turning to kajal and kohl liners. Loved by the OG winged liner masters and waterline&nbsp;lovers, these formulas are not only primarily made from natural ingredients, but also have ultra-creamy finishes for the smoothest application with the least amount of irritation. The 10 liners that follow boast out of this world pigmentation along with stellar reviews. They can be toned down for an everyday eye or smoked out for a sultry Cleopatra-esque look. We know steady hands go a long way in precise liner application, but the key is in the formula, and these 10 can’t be beaten.&nbsp;Opening image: @bobbibrown</div></div>

Master A Sultry Smokey Eye With These Outstanding Kajal and Kohl Liners

Top 10 Kajal and Kohl Eyeliners

<div><img alt="Drugstore Eyeliners That Are As Good As Gold" src="https://staging.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Flists%2Fd%2Fdrugstore-eyeliner_1.jpg&amp;w=640&amp;q=75" height="500" width="500"/><div>PSA: You don’t have to spend an arm and a leg to in order to get a quality eyeliner (though if you want to, that’s totally your prerogative!). In fact, your local drugstore stocks an insanely good array of outstanding liners that cost only as much as your morning latte. From thin microbrushes to thick flexible tips and creamy kohls, there is an option out there for you that is both easy to apply and perfectly accentuating. So if you've sworn off sinking money into your cosmetic bag, think again. Check out the top 10 drugstore eyeliners and stash some of that hard-earned money away for a rainy day.&nbsp;</div></div>

Drugstore Eyeliners That Are As Good As Gold

Top 10 Drugstore Eyeliners

<div><img alt="Create The Perfect Eye with The 10 Best Liquid Eyeliners of 2017" src="https://staging.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Flists%2Fl%2Fliquid-eyeliners-2017_1.jpg&amp;w=640&amp;q=75" height="500" width="500"/><div>If you’ve been wary to try liquid eyeliners, let us first say we have been you and we understand. They can be scary, and one false move can leave you quickly looking like a raccoon. But, practice makes perfect and if all else fails, a swipe of <a href="https://www.rankandstyle.com/top-10-list/best-eye-makeup-removers/">eye makeup remover</a>&nbsp;will have you ready for your next look! We’ve got the top ten liquid eyeliners out there, so you’ll have the best products possible to have a sexy, smoky look. For beginners, use small strokes at an angle, pulling from the inside out. That way, you get a tight line that opens up your eye. Or, line your eyes tightly but slightly more thickly, with a soft little flick upwards that mirrors your lower lash line to create a tight triangle. The possibilities are all at your fingertips, so get a great look with the top ten liquid eyeliners available.&nbsp;</div></div>

Create The Perfect Eye with The 10 Best Liquid Eyeliners of 2017

Top 10 Liquid Eyeliners 2017

<div><img alt="The Eye Makeup Color of the Runway: Beautiful Blue" src="https://staging.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Flists%2Fb%2Fblue-eyeliner_1.jpg&amp;w=640&amp;q=75" height="500" width="500"/><div>When you’re in the mood for something stylishly seductive, turn your eyes into the main attraction with a stroke of blue. And let us dispel one beauty myth here and now: No longer do you have to be in an ‘80s hair band to rock this look. Top cosmetic houses and makeup artists around the world are fully behind a bold swipe across the lash line, reaching for blue hues from periwinkle to navy. The best way to work the following top 10 blue eyeliners into your daily rotation? Pare down the rest of your look by opting for a balmy lip and subtle, natural cheeks.&nbsp;</div></div>

The Eye Makeup Color of the Runway: Beautiful Blue

Top 10 Blue Eyeliners

<div><img alt="Get a look that lasts with the best eyeliners around..." src="https://staging.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Flists%2Fl%2Flong-wear-eyeliner_1.jpg&amp;w=640&amp;q=75" height="500" width="500"/><div>Nights out on the town can easily go on for much longer than you had originally planned for, and it can be quite a shock to gaze upon your reflection after hours of fun to find your mascara and liner dripping and smudged. We feel that if you take the time to craft the perfect liner look you deserve to have your efforts rewarded. To that end, you can trust these top ten long-lasting eyeliners that'll go for at least twelve hours without a smudge. To make our picks we turned to our BFF, our algorithm! It combs through the top-selling products, those with the best user reviews, products loved by industry professionals and more to bring you picks you can count on, so you can have more time to focus on crafting the perfect cat eye.</div></div>

Get a look that lasts with the best eyeliners around...

Top 10 Long Wear Eyeliner

<div><img alt="Feeling frisky? Create the purr-fect cat eye with these ten products." src="https://staging.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Flists%2Fp%2Fproducts-to-perfect-the-cat-eye_1.jpg&amp;w=640&amp;q=75" height="500" width="500"/><div>Nailing the perfect cat eye can be quite the feat. You need precise lines, a steady hand, and the right tutorial – but above all, it's imperative to define and fill in your cat eye with the right product. You'll need the perfect gel, liquid or cream black eyeliner – which is why&nbsp;we scoured the internet to select ten top-notch tools that'll work to get you the sultry, alluring look you desire. They'll give you control and long-lasting wear, so you can focus on other things, like dancing all night. &nbsp;</div></div>

Beauty —

Nordstrom Anniversary Sale Staff Picks