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Best-Selling Beauty Buys Under $25

Meet This Week's Most Popular Beauty Buys—All Under $25

Best-Selling Beauty Buys Under $25

Welcome to Budget-Friendly Beauty Buys, a weekly series covering affordable, in-demand products—all approved by our data-driven algorithm.

We tend to separate beauty purchases into two categories: luxury and drugstore. And while these categories are very real, the idea that the luxury ones have to be expensive is simply a myth. There are plenty of high-end finds sitting pretty on beauty retailers' shelves everywhere that don't cost a dime over $25, and we're not just talking minis and samples here. In fact, many of them are the kind of products that can completely change a beauty look or skincare routine—a glow-boosting bronzer, a skin-perfecting serum, a stay-all-day setting powder... you get the picture.

To prove it, we've gathered a roundup of 10 under-$25 best-sellers from around the web, including makeup and skincare staples alike. From a game-changing blush to a cult-favorite anti-wrinkle patch that costs less than your fancy latte, scroll on to shop the indulgent but affordable buys that can completely transform your routine. Opening image: sephora.com

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February 17, 2022

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Collections feature quick, easy-to-shop roundups of data-backed products in trending categories. We are reader-supported and may earn a commission when you shop through our links.

Rare Beauty By Selena Gomez Soft Pinch Liquid Blush

Rare Beauty By Selena Gomez Soft Pinch Liquid Blush

$20

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Verb Ghost Weightless Hair Oil

Verb Ghost Weightless Hair Oil

$18

Buy Now

Lawless Forget The Filler Overnight Lip Plumping Mask

Lawless Forget The Filler Overnight Lip Plumping Mask

$21

Buy Now

Sol De Janeiro Brazilian Touch Hand Cream

Sol De Janeiro Brazilian Touch Hand Cream

$16

Buy Now

Anastasia Beverly Hills Highlighting Duo Pencil

Anastasia Beverly Hills Highlighting Duo Pencil

$23

Buy Now

Maybelline New York Fit Me Loose Finishing Powder

Maybelline New York Fit Me Loose Finishing Powder

$8

Buy Now

The Ordinary Hyaluronic Acid 2% + B5 Hydrating Serum

$9

Buy Now

WHY IT MADE THE LIST
The Ordinary's hyaluronic acid serum is quite impressive for the price. On top of the 2% HA, it also contains vitamin B5, which amps up the hydration power even more and paves the way for soft, smooth skin.

ADDITIONAL THINGS TO KNOW
Reviewers say the hydration doesn't feel quite as long-lasting as other formulas they've tried, so we recommend topping it off with a heavier moisturizer.

Huda Beauty Liquid Matte Ultra-Comfort Transfer-Proof Lipstick

Huda Beauty Liquid Matte Ultra-Comfort Transfer-Proof Lipstick

$20

Buy Now

Facial Smoothies Triangle Wrinkle Remover Strips

Facial Smoothies Triangle Wrinkle Remover Strips

$19

Buy Now

Physicians Formula Butter Bronzer Murumuru Butter Bronzer

Physicians Formula Butter Bronzer Murumuru Butter Bronzer

$16

Buy Now

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