Best-Selling Beauty Buys Under $25
Meet This Week's Most Popular Beauty Buys—All Under $25
Welcome to Budget-Friendly Beauty Buys, a weekly series covering affordable, in-demand products—all approved by our data-driven algorithm.
We tend to separate beauty purchases into two categories: luxury and drugstore. And while these categories are very real, the idea that the luxury ones have to be expensive is simply a myth. There are plenty of high-end finds sitting pretty on beauty retailers' shelves everywhere that don't cost a dime over $25, and we're not just talking minis and samples here. In fact, many of them are the kind of products that can completely change a beauty look or skincare routine—a glow-boosting bronzer, a skin-perfecting serum, a stay-all-day setting powder... you get the picture.
To prove it, we've gathered a roundup of 10 under-$25 best-sellers from around the web, including makeup and skincare staples alike. From a game-changing blush to a cult-favorite anti-wrinkle patch that costs less than your fancy latte, scroll on to shop the indulgent but affordable buys that can completely transform your routine. Opening image: sephora.com
February 17, 2022
Collections feature quick, easy-to-shop roundups of data-backed products in trending categories. We are reader-supported and may earn a commission when you shop through our links.
The Ordinary Hyaluronic Acid 2% + B5 Hydrating Serum
$9
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WHY IT MADE THE LIST
The Ordinary's hyaluronic acid serum is quite impressive for the price. On top of the 2% HA, it also contains vitamin B5, which amps up the hydration power even more and paves the way for soft, smooth skin.
ADDITIONAL THINGS TO KNOW
Reviewers say the hydration doesn't feel quite as long-lasting as other formulas they've tried, so we recommend topping it off with a heavier moisturizer.
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