Brands We Love: Function of Beauty

In partnership with Function of Beauty

You may have spotted Function of Beauty's products before—the beautifully branded bottles lining the shelves at Target are practically impossible to miss. But the company has so much more to offer than those few options you've recently seen in store. Launched in 2015, Function of Beauty introduced itself as the world's first fully customizable haircare brand, providing shoppers with more than 300 million unique combinations for custom shampoo and conditioner sets. Each one would be formulated to help them achieve the hair goals of their dreams, whether that entailed anti-aging, thermal protection, fixing split ends, or all three.

Fast forward to today, and Function of Beauty's lineup has only gotten more impressive. The brand now offers a customizable skincare routine including a serum, moisturizer, and cleanser, all of which are uniquely formulated just like its personalized haircare products. With over three billion unique formulation possibilities, the set is a godsend for those who have never felt like they could find skincare products that truly fit their individual skin type and concerns.

If you can believe it, we're not even at the most exciting part yet. Starting today, Function of Beauty is offering $20 off when you spend $60, which is valid on everything—customizable skincare sets included. To get started, head to the site and take the brand's quick skincare quiz, which will ask you questions about your skin type, skin goals, fragrance preference, format preferences, and frequency. From there, you'll be matched with a carefully curated, just-for-you routine, and you'll be able to swap out products as you see fit. To top it all off, every product you receive will be cruelty-free, vegan, sulfate-free, sustainable, and customized in the U.S. How's that for impressive?

To celebrate this seriously good sale, we're bringing you a roundup of 10 stellar finds Function of Beauty has to offer, including the custom skincare products as well as other gems like the brand's hair mask, body wash, lotion, and more. Scroll on to take a peek, and be sure to take advantage of these savings by January 17—just use the code MLK20 at checkout. Opening image: @functionofbeauty