Brand To Know: Pattern Beauty

This content is made in partnership with Pattern Beauty, which means we may earn a commission when you shop through these links. However, as always, the products featured on this page still adhere to our guiding principles and data-backed approach.

If you have curly hair, you know that not all hair care products are created equal. Enter Pattern Beauty, the brainchild of actress and natural hair advocate Tracee Ellis Ross. Pattern Beauty isn't just another brand; it’s a movement dedicated to embracing and enhancing the beauty of natural hair. Launched with a deep understanding of the unique needs of textured hair, Pattern offers a range of products specifically formulated to hydrate, nourish, and define your curls. From deeply moisturizing shampoos and conditioners to rich styling creams and serums, each product is formulated to complement and showcase your hair's natural pattern, giving you the confidence to flaunt your curls.

But why should you consider Pattern Beauty for your hair care routine? First, the brand's commitment to quality and efficacy is unparalleled. Each product is crafted with thoughtfully chosen ingredients like jojoba oil, shea butter, and aloe vera to provide intense moisture and strengthen your hair from root to tip. Pattern Beauty understands that natural hair is versatile and dynamic, which is why their products are versatile too, catering to different curl patterns and hair goals. Plus, the brand is dedicated to inclusivity and representation, ensuring that everyone with textured hair feels seen and celebrated. 

Ready to rediscover your love for your curls? Below, we've curated a collection of best-selling products from Pattern Beauty that would be great additions to your hair care routine. Moreover, if you prefer to try products before making a full-size purchase, Pattern Beauty's new sample kit makes it easier than ever. You can choose 2 Travel Minis (3 fl oz) for $20 or 3 Packettes (1.75 fl oz) for $12. On top of that, all sample kit orders receive free shipping. So, whether you decide to invest in a best-seller or opt for the sample kit, rest assured that you have nothing to lose.