Top 10 Liquid Lipsticks

WHY SHOPPERS LOVE IT: This lipstick looks as good as it feels, thanks to vitamin E and avocado oil that keep the lips soft and prevent cracking. The cushiony doe applicator also covers a lot of surface area, making application faster and more even.

SOMETHING ELSE TO KNOW: The shade range is exclusively berries, pinks, and reds.

WHY SHOPPERS LOVE IT: Here’s a slew of classic and not-so-classic color options that dry down to a true matte finish. Still, the longwear feels comfy because of vitamin E and sunflower seed wax in the formula.

SOMETHING ELSE TO KNOW: When applying, rub or smack the lips together. Simply let it dry and boost wear time by applying lip liner too.

WHY SHOPPERS LOVE IT: This seemingly traditional liquid lipstick actually feels like a lip balm and has the high-shine finish of a lip gloss. It’s also boosted with a handful of nourishing plant oils for soothing dryness-prone lips.

SOMETHING ELSE TO KNOW: The color options are a classic range of full coverage pinks and reds.

WHY SHOPPERS LOVE IT: Armani’s longwear liquid lipstick is inspired by Mediterranean spring and sunsets, and is uniquely accented by tiny pearl pigments that add subtle dimension to the matte finish. The texture is closer to that of a traditional lipstick: creamy and full coverage.

SOMETHING ELSE TO KNOW: The most universal shade is Tan, a “luminous beige” that actually looks more pink.

WHY SHOPPERS LOVE IT: To wear this lipstick is to feel as though you’re wearing nothing at all. The formula is featherweight and infused with a Color Diffusion Complex that gives the matte finish a blurring, soft-focus effect.

SOMETHING ELSE TO KNOW: The custom applicator is shaped to build coverage or add dimension with a custom approach.

WHY SHOPPERS LOVE IT: Sephora shoppers love the non-sticky yet highly moisturizing feel of this avocado oil-infused formula. Plus, with a color range of almost 100 options, it’s nearly impossible to get bored.

REVIEWER TIP: “They have so many colors and it stays on all night. I like to set it with powder and add another layer on top.”

WHY SHOPPERS LOVE IT: Chances are the lipstick color you can see from miles away is this one. The color payoff is otherworldly and the soft-matte finish is the best version of subtle luminosity. The unique precision wand also makes it easier to reach small corners and stay inside the lip line.

SOMETHING ELSE TO KNOW: The shades were tested to flatter a variety of skin tones and were personally chosen by Rihanna.

WHY SHOPPERS LOVE IT: Travel around the world without leaving home in any of these location-inspired shades that go on like a light mousse but deliver a bold color finish. The slender doe applicator is flexible and long for ease of movement, and the lipstick itself is scented.

SOMETHING ELSE TO KNOW: Silicones inside the formula also smooth the appearance of the lips.

WHY SHOPPERS LOVE IT: This lipstick is time-efficient and newbie-friendly, as just one layer of product provides full coverage. It’s also renowned for its ability to withstand all kinds of activity, including eating and traveling in warm weather.

SOMETHING ELSE TO KNOW: A brand-exclusive complex also prioritizes keeping the lips nourished and blending different shades is encouraged.

WHY SHOPPERS LOVE IT: Wearing lipstick for 16 hours straight isn’t recommended but it’s nice to know this formula is that long-lasting. The 31-shade range is already deeply saturated but can be built upon even more with the precise and pointed applicator.

SOMETHING ELSE TO KNOW: Because the color is so deeply saturated, Maybelline has also created a lipstick eraser to remove it without irritating your lips.