Our Top 10 Lists help shoppers quickly and easily find what they need. Using an intense review and approval process (which you can learn more about here), we break down the best products according to what consumers most commonly search for and want.
Once upon a time, pencil-thin brows were all the rage. But thanks to the recent brow revolution full, thick eyebrows are not only accepted but also heartily encouraged. Unlike the overly tweezed, arched brows of the '90s, today, bodacious, fluffy brows are the norm. However, they don't come naturally to all of us, nor are they universally flattering. Luckily, the makeup industry has developed enough products to ensure that brows of every shape and size look their best—needless to say, we've come a long way from basic brow pencils and clear mascara and the world of eyebrow makeup can actually be quite an intimidating one. But fret not, we're here to give you the 411 on all things brows. Whether you wear your hairs wild and unruly, rock Insta-worthy arches, or prefer to keep things looking au naturel, when it comes to beauty, it's crucial to crowdsource. And here at Rank & Style—we highly value the court of public opinion when it comes to a facial feature as important as brows. From products that will actually whip stubborn brow strands into place or transform your look completely, ahead, we've got pencils, gels, pomades, and more, all backed and approved by our data-driven algorithm.
How We Found The Best Eyebrow Products
Whether your brows are crawling their way towards a comeback after an overplucking incident, a microblading procedure is on your wishlist but not in your budget, or you're blessed with naturally thick brows, we've got a product for you. Here at Rank & Style, nothing holds more weight in our selections than honest opinions—think real user reviews, editorial mentions, social media buzz. Which is why our data-driven algorithm factors in all of the above and acts as a leading force behind every selection. From trusted makeup authorities like KVD, Glossier, Anastasia Beverly Hills, and more, below, we break down the very best eyebrow makeup and why that product may be right for your brows. Keep scrolling to shop our picks for the best eyebrow products of 2021 the world wide web has to offer.
Up next, check out the 10 Best Lip Plumpers And Lip Plumping Glosses. Opening image: @anastasiabeverlyhills
July 9, 2021
Top 10 Lists serve as unbiased shopping guides to the most trusted product recommendations on the internet. Products are scored and ranked using an algorithm backed by data consumers find most valuable when making a purchase. We are reader-supported and may earn a commission when you shop through our links.
The Rankings
e.l.f. Instant Lift Eyebrow Pencil
DRUGSTORE EYEBROW PENCIL
WHY YOU NEED IT: You don't have to spend a fortune to achieve great brows, and this $2 brow pencil is proof. It features a dual-sided retractable design ideal for targeting sparse areas and creating bold definition. Thanks to a smudge-proof formula you won't have to worry about your brows budging a bit.
USER REVIEW: "I use this brow lift pencil daily even when I don't wear makeup. It's definitely a beauty product that's become a must-have for me. I have thick brows, but I use this to fill in the not-so-thick part for a completely full look. Then I spray a setting mist, and it lasts all day."
KVD Beauty Super Pomade Vegan Eyeliner, Shadow & Brow Pigment
THREE-IN-ONE
WHAT IT DOES: Available in 17 long-lasting shades, this waterproof formula acts as an eyeliner, shadow, and brow pigment. Since it's capable of so much, this is the perfect brow product for those on the go or traveling.
FROM THE EXPERTS: In a consumer study, 96% of users agreed that Super Pomade delivers an instant payoff.
Glossier Boy Brow
EYEBROW GEL
THINGS TO KNOW: It wouldn't be a brow list without this cult classic. This long-lasting product adds the perfect hold and a touch of fluff that leaves brows looking natural and defined.
USER REVIEW: “I used to fill in my eyebrows every day, but ever since I bought Boy Brow, I stopped needing to fill them in. I initially thought that I was going to fill them in and use Boy Brow over it, but I literally do not need to at all. I LOVE it.”
Anastasia Beverly Hills Clear Brow Gel
CLEAR GEL
WHY YOU NEED IT: Clear gels are a failsafe way to enhance your natural brows and ensure that they won't budge or shift throughout the day. This formula boasts long-lasting wear and soothing ingredients like chamomile that condition the hair.
USER REVIEW: "I’ve tried many clear brow gels before, and I’m so glad I found this one, it holds my eyebrows in place super well, and it does not leave a white cast on my black hair."
Dior Diorshow Brow Styler Ultra-Fine Precision Brow Pencil
ULTRAFINE PENCIL
WHAT IT DOES: Ideal for quick brow shaping, this ultrafine pencil comes in a universally flattering shade that works for any hair color and skin tone. The formula is ideal for creating short precise strokes and thanks to the retractable design, you'll never have to worry about sharpening.
THINGS TO KNOW: This formula is waterproof, sweatproof, and weather resistant.
Anastasia Beverly Hills Dipbrow Pomade
EYEBROW POMADE
WHAT IT DOES: This cult-favorite formula is the crème de la crème of brow transforming products. Why you might ask? For starters, it's waterproof, super long-lasting, and can transform even the most sparse brows into Insta-worthy arches.
USER REVIEW: "I have been using this pomade for almost 10 years, and I've never found a better formula. This will always be in my brow arsenal as the main product."
Anastasia Beverly Hills Brow Powder Duo
EYEBROW POWDER
WHY YOU NEED IT: Whether you desire a slight enhancement or full-on transformation, you can achieve it with brow powder. This powder offers two shades to ensure the perfect brow color and medium coverage, smudge-proof formula that delivers perfect brows every time.
HELPFUL TIP: Fill the sparse spaces in your brows with the darker color, then brush the lighter color over the entire brow and blend with a spoolie.
Benefit Cosmetics Precisely, My Brow Pencil Waterproof Eyebrow Definer
WATERPROOF PENCIL
WHY YOU NEED IT: Available in both mini and standard sizes, this waterproof eyebrow pencil delivers precise brows with just a few strokes. Since it comes in 12 different shades, there's an option here to match any brow color.
USER REVIEW: "This is the perfect brow pencil! My new fav! Two tools in one, and it has replaced all of my previous eyebrow tools. I love it!"
Anastasia Beverly Hills Brow Wiz
PENCIL
WHAT IT DOES: This expert-approved pencil has a fine tip that allows for precise strokes to mimic the look of hair for fuller, natural-looking brows.
THINGS TO KNOW: This pencil is retractable, so you'll never have to dig for your messy sharpener again.
Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel
BEST OVERALL
WHO IT'S FOR: If your brows have yet to recover from a bygone era of overplucking, don't fret. This volumizing eyebrow gel is perfect for adding a bit of body to those sparse brows.
WHY YOU NEED IT: If you prefer low-maintenance makeup looks, consider this product a must-have. Gimme Brow delivers the perfect volumizing fluff in seconds.
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